Virginia Homes was not named for Virginia Woolf. The building company was originally named for a lovely local lady named Virginia, quite a few years ago. I visited Charles E. Ruma, president of Virginia Homes, because I heard about a big step they had taken in the right direction.
Remember how angry I told you I got at HGTV’s House Hunters in my first blog here? Virginia Homes has appeased me a bit.
Their new house plans — designed by Design Basics , a firm that sells blueprints to builders, are trademarked Woman – Centric. In a tough market for new builds , for old builds, for sellers, for buyers, Women-Centric homes would make Virginia Woolf smile.
The concept came from paying attention ( finally !) to the numbers. The “decider” in new home selection and purchase is guess who. Women. Ninety one percent of the time. According to Paul Foresman, president of DesignBasics, they looked at the numbers for awhile, while talking to men builders, men contractors, men suppliers. Then, I don’t know, one day, maybe one of these men talked to his wife… and the house designed with the woman — the woman and not the “little lady” was born. Some houses have ” Inspiration Rooms.” With a door. That closes. I hear they’re going like hotcakes in Fargo.
Back to Virginia Homes and Charles Ruma. He had me take a test, to see what kind of Women-Centric home I’d lean toward. There were four “types”of women. Not stereotypes, Charles promised. Just a way to begin. I answered questions to see if I were a Margo, an Elise, a Claire or a Maggie. I hoped I would be a Maggie, because that’s my daughter’s name.
I wasn’t. I forget who I was, but whatever her name was, she was a hard – charging career gal on the go. This surprised me, because I think of myself more as a hiding – out recluse. Scurrying home to my one woman/one dog centric house, I realized I was being that hard – charging me at the Woman-Centric Virginia Home . A woman has many me’s within her. But you knew that.
Anyway, thumbs up and a nice step for WomenKind, Charles and Paul. Thanks for recognizing the need.



